§ Work
Engagement log

The work,
documented.

Studio engagements, anonymized at client request. Each brief is run as a contained experiment with explicit kill, proceed, and scale criteria. We publish the numbers we have permission to publish.

PILOT-001

North Shore Refresh

Home services · exterior repaint
Glencoe + Winnetka, IL
Live

200-piece personalized direct-mail pilot targeting paintable single-family homes valued $1M+ across two affluent Chicago suburbs. Each recipient gets a postcard rendering of their actual facade in one of four Benjamin Moore palettes, with a per-property landing page at /house/[slug] showing all four colors and a phone-first CTA.

Cook County Open DataClaude Vision (siding classify)SDXL img2imgLob variable printGoogle Voice + Cal.com
Mailers
200
Filtered TAM
1,500
Cost per piece
$0.95
Pipeline est.
$182K
STUDIO-002

Estate Channel

Wealth advisory · trust & estate
Confidential — top 25 US wealth corridors
Briefing

Account-based outreach to high-net-worth households with recent liquidity events (business sale, IPO unlock, inherited estate). Personalized envelope mail referencing the household’s public footprint — charitable giving, board seats, real-estate holdings — and offering a private intro to a vetted advisor. Q3 2026 launch.

SEC filingsFEC + 990 recordsPublic real-estateDM + email + IG retarget
Status
Brief in
Audience
HNW
Channel
Mail + email
Tier
Top decile
STUDIO-003

Designer Direct

Premium home goods · ABM
Confidential — US metros
Briefing

Account-based marketing into independent interior-design firms placing $100K+/yr in goods. Combines Houzz Pro signal, ASID/IIDA membership, Instagram tag analysis, and recent project signal to identify designers most likely to specify your brand on their next project.

HouzzASID/IIDAIG + Pinterest signalDM + LinkedIn
Status
Briefing
Vertical
Q4 26
Channel
DM + IG
Audience
Designers
Studio capacity

We take three to five briefs per quarter.

That cap exists so every engagement gets the operator attention it deserves. If your timing matters, get in touch early.

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