PILOT-001
North Shore Refresh
Home services · exterior
Glencoe + Winnetka, IL
Mailers
200
Recipients qualified
92%
Pipeline est.
$182K
Cost per qualified
$1.42
AI-rendered facades + per-property pURLs · running
JM Square Co. · A Neighborhood Company · Est. 2026
Engineered
attention
for the businesses
that need it most.
We turn what is public into what closes. Proprietary data + AI rendering + direct response, deployed against the audience your business depends on.
● RECORDS INDEXED 42M+|● RENDERS GENERATED 8,400|● AVG QUALIFIED LIFT 5.8×|● MEDIAN CAC $1.42|● CHANNEL MIX DM · EMAIL · SMS|● STATUS ACCEPTING BRIEFS|
● RECORDS INDEXED 42M+|● RENDERS GENERATED 8,400|● AVG QUALIFIED LIFT 5.8×|● MEDIAN CAC $1.42|● CHANNEL MIX DM · EMAIL · SMS|● STATUS ACCEPTING BRIEFS|
§ 01 · Thesis
Most acquisition is generic.
We make it specific.
Lead-gen platforms commodify your audience. Forty agencies bid on the same Google keyword. The same five contractors get the same Angi lead. Customer acquisition cost goes up; quality goes down.
We start with proprietary data — public records, permit history, MLS, sale dates, owner tenure, parcel imagery — and use AI rendering to make creative that is unmistakably about them.
Then we put it in front of the exact household, business, or named account that has the highest probability of becoming your customer this quarter. Mailbox, inbox, phone, browser. Nothing wasted.
§ 02 · Mechanism
Four-stage pipeline.
Built for any vertical.
STAGE / 01
01
Source
Proprietary data layer
We assemble the right intent signal for your industry. Property records, MLS, permits, ownership, transactions, public registries, your CRM — combined into a privacy-respecting target list, scored by likelihood-to-buy.
county recordsMLS / RESOpermit data1st-party CRMintent scoring
STAGE / 02
02
Render
AI personalization layer
Each recipient receives creative that is specifically about them — their facade, their portfolio, their team, their address, their season. Generated programmatically so we can scale 10 mailers or 50,000 with the same fidelity.
per-recipient pURLimage-to-imagepersonalized variantsvariable printdynamic pages
STAGE / 03
03
Distribute
Multi-channel direct response
Mail. Email. SMS. Programmatic. Each channel reinforces the others, sequenced over weeks, not blasted in one shot. Designed by the audience your client cares about, not by what platform pays us most.
6×9 oversized printLob variable dataSMS retargetMeta + Google retarget
STAGE / 04
04
Convert
Concierge qualification
We answer the inbound. We qualify on budget, timeline, decision-maker, fit. We hand your sales team a pre-briefed, scheduled, warm conversation — not a name on a list.
named-line phone15-min qualifywritten briefcalendared handoff
§ 03 · Coverage
Vertical-agnostic by design.
The data sources change. The rendering style changes. The channel mix changes. The mechanism doesn’t. If your customer leaves a public footprint — a deed, a permit, a license, a hire, a filing, a property — we can find them.
01
Home services
Paint · siding · landscape · roof
02
Real estate
Pre-listing · seller leads
03
Financial services
Wealth · estate · advisory
04
Healthcare
Practice growth · concierge med
05
Premium home goods
Designers · cabinetry · custom
06
B2B / SaaS
ABM into named accounts
07
Hospitality
Members · charter · concierge
08
Your vertical
Tell us.
§ 04 · Signal
The work, in numbers.
Active & planned engagements. Detail anonymized at client request.
STUDIO-002
Estate Channel
Wealth advisory
Confidential
Status
Brief in
Vertical
Q3 26
Channel
Mail + email
Tier
Top decile
Audience: HNW households, designed for trust-and-estate firms
STUDIO-003
Designer Direct
Premium home goods
Confidential
Status
Briefing
Vertical
Q4 26
Channel
Mail + IG
Audience
Designers
Account-based outreach to design firms placing $100K+/yr in goods
We don’t generate leads.
We send your neighbors a letter
about their home.
§ 05 · Studio
Founder-led.
Operator-built.
JM Square Co. is run by Joe McDevitt out of Northfield, Illinois. Background: data, ML, deal sourcing, and direct-to-consumer growth across finance and home services.
We work with a small number of clients per quarter so every brief gets the attention it deserves. If you’d rather hire a 200-person agency, we understand — and we’re probably not the right fit.
Briefs accepted Q3 2026
Have a vertical we should attack?
Tell us about your audience, your offer, and what you’ve already tried. We’ll come back with a concrete plan within five business days.